Why You’ll Love This Job
FYZICAL Therapy & Balance Centers is seeking a full-time Marketing Specialist to join our team in our Sun City, AZ, location. The Marketing Specialist works closely with our clinical team in the activation of local marketing efforts and execution of the long-term marketing strategy.
In addition to the functions below, the responsibilities of the Marketing Specialist include budget tracking, market research, marketing planning and execution. The Marketing Specialist will build strong personal and direct working relationships with the clinic team Clinic local team as well as outside partners.
Responsibilities
- Maintain brand compliance.
- Coordinate production of print orders and advertising with third party partners.
- Find and execute Expos, Health Fairs and any other Public and/or Private functions.
- Microsoft and Advanced Computer Skills a requirement.
- Manage and maintain clinic’s fyzical.com website and Google Business Profile
- Maintenance of clinic’s email marketing efforts –
- Manage and maintain all marketing tools and resources.
- Tracking of marketing initiatives to point to ROI.
- Good analytical and problem-solving abilities
- Tactical execution of Marketing Campaigns.
- Prepare valuable and engaging content for website blogs that attracts and converts our target audience.
- Ability to use certain templates and programs including, but not limited to, the Microsoft Office Suite or the Adobe Creative Suite.
- Management of Clinic’s Local-Listings and Online-Reputation Platforms.
- Facilitate creative via Canva, Adobe Creative Suite, or a similar design platform.
- Must have a reliable source of transportation to travel and visit referral sources.
- Will assist in creating compelling content, tracking online channel analytics, and amplifying the Fyzical brand across multiple touchpoints
- Assist in creating engaging and persuasive content for various platforms including social media, websites, press releases, and marketing materials
- Ensure consistency in messaging and brand voice across all communication channels
- Cultivate and maintain relationships across markets to support marketing and sales efforts
- Support the development and execution of social media strategies, including scheduling posts, monitoring engagement, and analyzing performance metrics
- Monitor and report on online channel analytics, including web traffic, social media metrics, and campaign performance to identify trends and opportunities for improvement
- Collaborate with the Marketing Manager to build out and continuously enhance Fyzical’s presence within its markets and general industry
Skills & Qualifications
- Bachelor’s degree in Communications, Business Administration or Marketing preferred.
- Recent and direct experience working in a communications position within a sales or marketing environment may be substituted in lieu of education and/or experience requirements.
- Strong organizational and time management skills.
- Fluent in computer programs.
- Effective oral and written communication skills.
