Marketing Manager Job – Longmont, CO 173077

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Why You’ll Love This Job

FYZICAL Therapy & Balance Centers is seeking a full-time Marketing Manager to join our team at our Longmont, CO, location! The Marketing Manager oversees the marketing activities and long-term marketing strategy for the clinic.

The Marketing Manager will build strong personal and direct working relationships with the clinic’s workforce, market physicians, and broader medical communities. The Marketing Manager’s responsibilities include tracking and analyzing the performance of advertising campaigns and managing the marketing budget. It is also their responsibility to ensure that all marketing material is aligned with FYZICAL’s brand identity and to nurture physician relationships for all clinics in the region. 

Responsibilities

  • Foster and nurture the physician marketing effort for all co-op locations.
  • Develop strategies and tactics to get the word out about FYZICAL and drive qualified traffic.
  • Oversee paid advertising opportunities in print publications, digital advertising, and other potential advertising avenues.
  • Identify and explore various organic and paid acquisition channels to determine best practices at a local level to employ for the clinic.
  • Produce valuable and engaging content for the clinic’s digital landscape that attracts and converts our targeted demographics.
  • Prepare and monitor the marketing budget on a monthly and annual basis – allocating funds and spend wisely.
  • Oversee and approve marketing material (digital, advertisement, and print).
  • Manage 3rd party partners in public relations, digital advertising, and traditional advertising spaces.
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
  • Maintenance of clinic’s email marketing efforts –
  • This includes the Email Database, Email Copy, and Metric Reporting
  • Manage and maintain all marketing tools and resources.
  • Tracking of marketing initiatives to point to ROI.

Skills & Qualifications

  • Bachelor’s degree in Communications, Business Administration or Marketing preferred.
  • Recent and direct experience working in a communications position within a sales or marketing environment may be substituted in lieu of education and/or experience requirements.  
  • Good analytical and problem-solving abilities.
  • Ability to complete assigned tasks thoroughly and in a timely manner with minimal supervision.
  • Strong organizational and time management skills.
  • Fluent in computer programs.
  • Effective oral and written communication skills

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Physician Liaison Job – Longmont, CO 173128

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Why You’ll Love This Job

FYZICAL Therapy & Balance Centers is seeking a full-time Physician Liaison to join our team at our Longmont, CO, location!
The Physician Liaison works closely with our clinical team and is a brand ambassador to the community who will call upon local physicians to build a relationship and prospect referral leads to grow the patient referral base. This position is essentially a combination of sales and public relations through strategically promoting the clinics’ services and treatments while strengthening our reputation in the community.  The FYZICIAN Liaison is responsible for overseeing designated territory of physicians and medical clinics.

The Physician Liaison is critical for the success of a clinic. The Liaison not only strives to increase patient referrals, and to strengthen relationships with providers and their staff, but as a community facing representative provides prospective patients and the community with a first impression of our brand. The Physician Liaison works to cultivate positive, open and helpful relationships among community practices, medical staff and providers alike while managing feedback and strengthening our reputation. The Liaison is essentially the bridge between our clinic and the referring offices and our broader community.

Responsibilities

  • Leads initiatives to build volume and favorable provider perceptions among internal and external referral streams.
  • Develops and implements specific outreach, relationship building and marketing plans to meet goals.
  • Must exhibit excellent time management skills, organization and communication skills and thrive in a fast-paced environment.
  • Analyzing referral data, checking DMR daily, facilitating marketing campaigns.
  • Ability to use certain templates and programs for tracking and leads management.
  • Develops strong business relationships with local community organizations and businesses.
  • Works collaboratively with other system functions that interact with physician offices, including hospital medical affairs, outbound referral systems, provider recruitment, and provider resources.
  • Establishes and maintains ongoing communications with referring providers and/or their office staff, including routine or follow-up visits, emails and phone calls.
  • Uses research-based methods and implements strategies to build awareness and trust.
  • Identifies referral sources (target audiences).

Skills & Qualifications

  • Bachelor’s degree in Marketing/Communications, Business Administration or Healthcare preferred.
  • Recent and direct experience working in a communications position within a sales or marketing environment may be substituted in lieu of education and/or experience requirements.  
  • A Valid Driver’s License as daily driving is a job requirement.
  • Willing to travel within an assigned territory.
  • Must provide own vehicle, however mileage reimbursement will be covered.
  • Strong organizational and time management skills.
  • Fluent in computer programs.
  • Effective oral and written communication skills.

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