Why You’ll Love This Job
FYZICAL Therapy & Balance Centers is seeking a full-time Physician Liaison – South Houston to support three clinic locations across the South Houston area.
The Physician Liaison serves as the primary relationship-builder between our clinics and the local healthcare community. This is a field-based business development and relationship management role focused on growing patient referrals, strengthening relationships with physicians and their staff, and increasing awareness of FYZICAL’s services throughout the South Houston market.
Because our clinics are at different stages of growth, this role requires a balance of relationship management and new business development. In established markets, the Liaison will maintain and strengthen existing referral relationships, identify opportunities to deepen partnerships, and keep FYZICAL top of mind among referral sources. In developing markets, the Liaison will identify prospective referral sources, establish new connections, and build relationships that generate sustainable referral growth.
The Liaison will work closely with leadership and clinical teams across all participating locations to understand each clinic’s priorities, analyze referral trends, identify growth opportunities, and determine where outreach efforts can have the greatest impact. The ideal candidate is outgoing, organized, self-motivated, and comfortable both maintaining long-term professional relationships and opening doors with new referral sources. This position requires someone who can work independently in the field while taking a thoughtful, data-informed approach to territory development.
Responsibilities
- Build and maintain strong relationships with physicians, medical practices, referral coordinators, and other healthcare professionals throughout the South Houston area.
- Manage outreach efforts across three clinic locations, balancing the needs of established markets with clinics that require new referral development.
- Maintain regular communication with existing referral sources through in-person visits, follow-ups, emails, and phone calls.
- Identify and develop new physician offices, healthcare providers, and other potential referral sources within assigned territories.
- Develop outreach strategies tailored to the needs and growth priorities of each clinic.
- Review referral data and trends to identify opportunities, referral gaps, and areas where additional outreach may be needed.
- Track physician visits, contacts, leads, follow-ups, and referral activity using designated CRM and reporting tools.
- Work closely with clinic leadership and clinical teams to understand services, specialties, scheduling availability, and referral priorities.
- Gather feedback from referral partners and communicate relevant information back to clinic leadership to help improve the referral experience.
- Support physician outreach campaigns, educational opportunities, community events, and other local marketing initiatives.
- Develop relationships with community organizations, businesses, and other partners that may create appropriate referral or awareness opportunities.
- Monitor local market activity and identify new practices, providers, competitors, and other developments that may affect referral opportunities.
- Represent FYZICAL professionally and consistently as a visible ambassador of our clinics within the healthcare and broader community.
- Independently plan and manage a field-based schedule, prioritizing activities based on referral opportunities and clinic needs.
Required Skills & Qualifications
- Bachelor’s degree in Marketing, Communications, Business Administration, Healthcare, or a related field preferred.
- Prior experience in physician relations, healthcare business development, sales, marketing, account management, or community outreach preferred.
- Proven ability to build and maintain professional relationships and develop new business opportunities.
- Strong interpersonal skills with the confidence to initiate conversations, develop new connections, and represent the organization professionally.
- Excellent verbal and written communication skills.
- Strong organizational, follow-up, and time-management skills, with the ability to manage multiple territories and priorities.
- Self-motivated and comfortable working independently in a field-based role with limited day-to-day supervision.
- Ability to use referral data and market information to prioritize outreach efforts and identify growth opportunities.
- Comfortable using CRM, lead-tracking, reporting, and general computer applications.
- Valid driver’s license and reliable personal transportation required.
- Willing and able to travel regularly throughout the South Houston area. Mileage reimbursement is provided for business-related travel.
Preferred, but not required:
- Bilingual or multilingual communication skills are a strong plus.
- Experience working with physician offices, healthcare providers, or medical referral networks.
- Existing knowledge of the South Houston healthcare market.
- Experience managing an established account base while simultaneously developing new relationships.
- Familiarity with outpatient rehabilitation, physical therapy, or other healthcare services.
